Author: Viswanathan, Bhamati
Research & development management
Published on 13 December 2021 by Taylor & Francis Ltd (Routledge) in the United Kingdom as part of 'the Routledge Research in Intellectual Property' series.
Paperback / softback | 242 pages
151 x 226 x 24 | 356g
Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
